报告 & 三角裤
With enrollments continuing their years-long decline, administrators must implement a cross-departmental approach in order to achieve enrollment targets. With varied contributors of enrollment decline,…
Gauges current perception and awareness levels of your brand by key populations (i.e., 未来的学生, 雇主, community members) to unpack how different segments view your institution.
Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.
Reviews target audiences, 消息传递, and marketing 渠道 using institutional websites, 社交媒体, and online advertisements to provide a comparative review of your and your competitors’ online marketing.
Gauges how users perceive and interact with an institution’s website.
“This report from Hanover has provided the RCSI Senior Management Team and our School of Postgraduate Studies with invaluable benchmarking insights as we develop our international PhD recruitment strategy.”
– Professor Hannah McGee, Dean, Faculty Of Medicine And Health Sciences, RCSI
“Glasgow Caledonian University has a strong existing international footprint, with locations in Glasgow, 伦敦, 和纽约, and long-standing partnerships all around the world. But as the University for the Common Good, we want to keep growing both our global impact and student body. To build on current achievements towards our organisational objectives for 2020, and to support development of our new strategy to 2030, we wanted to engage with a partner that could give us a comprehensive marketplace analysis and help us ensure that our marketing, recruitment and applicant experience strategies deliver.”
– Carolyn Bowick, Director of 市场营销, Recruitment and Conversion
“As our online program offerings expand and evolve to keep up with the changing needs of students, we felt the need to partner with an outside company that could provide relevant program and market analysis to assist us in the strategic planning and marketing of new and current programs. We will be working with Hanover to assess the market and pinpoint the right delivery methods and marketing messages to deliver to the right audience at the right time. As more 和更多的 students turn to the flexibility of online courses, we hope the data that Hanover will supply assists us as we work to align our academic programming with workforce needs that serve the state of Mississippi.”
– April Thompson, Director of Academic Outreach
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