Deploy and collect brand health results for consistent access to brand health insights
“Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.”
– Katie Marston, CMO and Nicole MacNeill, Brand Manager
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Ongoing research agenda adapts with your organization’s needs
200+ analysts with advanced research expertise
Annual, fixed-fee model delivers shared costs and benefits
Exclusive account and research teams ensure strategic partnership
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