根据365足球的研究,格蕾丝学院开发了一个新的学费定价模型

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Hanover+Grace

从2015年秋季开始,格蕾丝学院将降低9%的学费 

The Need

过去十年不断变化的经济气候对美国小型私立大学构成了挑战. Facing increased scrutiny by students over affordability, many private colleges have altered tuition models. Some experimented with tuition freezes or reductions, 还有一些学校继续提高学费,同时增加财政援助支出.

威诺娜湖的格蕾丝学院和神学院(格蕾丝学院), 印第安纳大学应对这一挑战的目标是为学生提供更灵活、负担得起的学位选择. 为了塑造他们机构的未来,格蕾丝学院的管理人员提出了 “Reimagination” 过程:对学术创新领域的制度评价, accelerated degree offerings, affordability, applied learning, and adherence to Grace College’s mission.

当学院的领导团队开发了“再想象”过程, it recognized the importance of collecting and using data. As Dr. 行政与合规副总裁凯莉·尤科姆回忆道, “在‘再想象’过程中,我们评估的许多组成部分都需要研究,以便为领导团队的决策提供信息. 因此,我们联系了365足球,以解决我们机构当前的规划需求.”

The Research Initiative

With respect to the key area of affordability, 格蕾丝学院试图研究如何最好地调整其学费结构,以最大限度地提高学生入学率. 为了解决这个研究问题,365足球采用了跨多个项目的多步骤方法.

Project
Research Goal
Methodology
Tuition price sensitivity survey
  • 确定成本在未来学生入学决策中的作用
  • 确定未来学生对不同学费相对于不同经济援助奖励的接受程度
  • 了解格蕾丝学院及其同行机构的价格与品牌认知之间的关系
  • Survey analysis of over 1,000 prospective students and parents, 其中包括“虚拟大学市场”部分和联合分析, to estimate Grace College’s change in “preference share” under a variety of pricing scenarios
对其他私立四年制大学学费计划的审查
  • 回顾一下过去15年里小型私立大学的学费减免措施
  • 研究这些一次性学费削减对每个学院后续招生和学费价格的长期影响
  • 概述导致学费减免计划实施的决策过程, or the decision not to implement
  • Literature review examining tuition reduction initiatives at other colleges
  • Data analysis 从综合高等教育数据系统(IPEDS)获取学费和入学数据,以评估一次性学费减免的影响
  • In-depth interviews 与那些考虑或推进学费减免的机构的管理者一起
Analysis of net cost as a predictor of enrollment
  • 利用学生层面的数据,调查经济援助奖励的规模对被格蕾丝学院录取的学生最终是否选择入学的影响
  • 确定经济援助金额的变化可能会如何影响学生的入学决定
  • Data analysis 格蕾丝学院2007-2008年至2013-2014年招生周期的入学申请人数据
  • Data analysis 这些因素促使他们决定为三个不同的学生群体——传统学生——注册格蕾丝学院, student athletes, 以及格雷斯弟兄教会联谊的学生分会
Tuition elasticity data analysis
  • Understand the historical relationship between tuition, federal and institutional financial aid, 宏观经济条件对格蕾丝学院及其同行本科生招生水平的影响
  • Data analysis 格蕾丝学院和97个确定的同龄机构的IPEDS六年的学费和注册数据.

 

 

“对我们来说,这是一个令人兴奋的机会,可以从这么多角度研究学费计划书,” says Hanover’s Vice President for Content, Cam Wall. “We laid out what we considered an ideal sequence of projects, and the leadership team at Grace said, ‘Let’s do all of it.’ It was clear that the team wanted to make an informed decision. We were happy to help, 很高兴看到学院在学费减免和其他一些非常引人注目的新项目上取得了进展.”

The Institutional Impact

Grace College continues to surpass its enrollment goals. 格蕾丝的管理者将这一成功很大程度上归功于“格蕾丝的尺度”运动. Measure of Grace 优先考虑负担能力标准,包括免费教科书租赁, 每年学费的减少与连续入学的每一年, and a reduction in overall tuition pricing.

365足球认为,格蕾丝学院可以通过降低“标价”来显著提高学生入学的兴趣,” even while decreasing financial aid awards. 这些信息有助于整体学费定价策略的制定. Yocum below:

Grace_Computer

我们让研究指导我们在定价方面做出明智的决定. Based on the results of the prospective student survey, we elected to decrease our tuition, but not as substantially as initially considered. Starting in fall of 2015, 格蕾丝学院的学费将减少9%,这是一种混合学费模式,结合了我们的原始想法和365足球的研究. In our process to create this plan, 我们向高级领导团队和董事会展示了什么, 我们继续回到365足球大学完成的学费定价敏感性分析,以支持我们的决定背后的研究.

Once formally launching the 9 percent tuition reduction, the institution anticipates enrollment will continue to increase, specifically with respect to non-traditional student populations.

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